課程資訊
課程名稱
公益創業及社會企業
Social Entrepreneurship and Social Business 
開課學期
107-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
謝冠雄 
課號
GMBA7063 
課程識別碼
749EM0860 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四A,B(18:25~20:10) 
上課地點
管一102 
備註
本課程以英語授課。上課時間:19:00-20:50.
限學士班三年級以上 且 限管理學院學生(含輔系、雙修生)
總人數上限:60人 
課程網頁
https://ceiba.ntu.edu.tw/1032GMBA7063_ 
課程簡介影片
 
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課程概述

This unique course calls for an unique kind of students!

Students, who have a persistent spirit of ‘an entrepreneur', a creative mind of ‘an innovator’ and a caring heart of ‘a missionary’! This course is for you!

This is a very special course about ‘entrepreneurship, innovation, and social business.’

In recent years, social entrepreneurs are trying to leverage professional skills, management experience, and business resources as they create businesses with a mission to mitigate such disparities and to make a change and impact in the world.

This new form of business, ‘Social Business,’ is initiated with a social mission for its organizational purpose beyond profit-seeking to meet social needs which have not met by government agencies or by non-government organizations. In comparison with traditional charity organizations, the Social Business operates as a regular for-profit business to sustain its business operation.

Students who aspire to learn this exciting new business field will learn the core concept of social business, explore various business models and get equipped with entrepreneurship skills.

This course is uniquely organized to strike a balance of knowledge and practice. Lectures are accompanied by group discussion in class. Students will be introduced to various social business ventures and social entrepreneurs in case studies Guest speakers of local social entrepreneurs will come to class to share personal experiences. Students will also learn to write social business plans following the step-by-step instruction of the Social Entrepreneur's Playbook in individual study and in group project.

All students with such a purpose of study are welcome, including international exchange students to bring in valuable global perspectives to the the subjects.

Interested students must leave your information in the link below and the instructor will reply directly to your interest to take this course.

https://goo.gl/forms/xv9pQdocTjMNjF2F2

 

課程目標
This course will introduce the concept of social entrepreneurship and the playbook for social entrepreneurs. Students will learn the methodology to establish social business model and follow step by step instruction to establish business plan in individual business plan and in a group project. 
課程要求
Students from all background are welcome to join this course, but must make a commitment to put efforts, and have a passion for the subject with a strong desire to learn. 
預期每週課後學習時數
 
Office Hours
另約時間 備註: By appointment only 
指定閱讀
1. MacMillan, I. C. and Thompson, J. D. Thompson (2013), The Social Entrepreneur's Playbook, Philadelphia, PA: Wharton Digital Press.
2. Bamford, C. E. and Bruton, G. D. (2019), Entrepreneurship (3rd ed), New York, NY: McGraw-Hill Education. 
參考書目
1. J. Gregory Dees, Jed Emerson, Peter Economy, “Enterprising Nonprofit: A
Toolkit for Social Entrepreneurs” (New York, John Wiley and Sons, 2001) ISBN
0-471-397A35-0 (Hardcover)
2. Muhammad Yunus (Winner of 2006 Nobel Peace Prize), “Building Social Business”
(New York, PublicAffairs, 2010) ISBN 978-1-58648-824-6 (hardcover)
3. David Bornstein, Susan Davis, “Social Entrepreneurship: What Everyone Needs
to Know” (New York, Oxford University Press, 2010) ISBN 978-0-19-539633-1
(paperback)
4. A. Osterwalder, Y. Pigneur, “Business Model Generation” (New Jersey, John
Wiley & Sons, 2010) ISBN 978-0470-86741-1 (paperback)
5. Kevin Lynch and Julius Walls Jr., “Mission Inc.: The practitioner’s guide to
social enterprise” (San Francisco, Berrett-Koehler Publishers, 2009) ISBN
978-1-57675-479-5 (paperback)
6. B. Schwartz, “Rippling-How Social Entrepreneurs Spread Innovation Throughout
the World” (San Francisco, Jossey-Bass, 2012) ISBN 978-1-118-13859-5 (cloth) 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Class contributions 
20% 
* Class contributions are based upon points earned through participation in topics sharing and discussions in class.  
2. 
Individual study--social entrepreneurs 
20% 
* Individual study of social entrepreneurs * Presentation  
3. 
Individual social business plan 
30% 
*Individual social business plan-following the social entrepreneur's playbook *Presentation-competition  
4. 
Group social business project competition 
30% 
*Group social business plan-projects *Group presentation-competition  
 
課程進度
週次
日期
單元主題
第1週
02/21  see English page content